DESIGN THINKING

We involve users from the very beginning.

Design thinking provides the framework and methodology in which we work. It is a human-centered design approach to innovation. This means that users are involved from the beginning of the process to the solution. The first step is to comprehensively understand people through broad and deep research. With that foundation, we then brainstorm, prototype, iterate and test to refine the best solutions.

 

As design can be an ambiguous space, design thinking provides clarity and a way to combine concrete data with inspiration. These methods can help interdisciplinary teams come up with different solutions.

 

In order to get to new solutions, you have to get to know different people, different scenarios, different places.

 

Emi Kolawole, Stanford d.school

 

LEARN MORE ABOUT OUR PROCESS

DOUBLE-DIAMOND APPROACH

 

We created this approach by pulling from Human-Centered Design and design research.

AGILE DEVELOPMENT

 

By rapidly creating a product with people in mind, we swiftly develop and adjust thoughtful prototypes. We fail fast to succeed fast.

© 2017 LONG BEACH INNOVATION TEAM

Design thinking provides the framework and methodology in which we work. It is a human-centered design approach to innovation. This means that users are involved from the beginning to end. The first step then is to deeply understand the user(s) through broad and deep research. With that understanding, we then brainstorm, prototype, iterate and test with users until reaching a solution.

 

As design can be an ambiguous space, design thinking provides clarity and a way to combine concrete data with inspiration. The methods can help interdisciplinary teams come up with different solutions than would have been thought of prior.

 

In order to get to new solutions, you have to get to know different people, different scenarios, different places.

 

Emi Kolawole, Stanford d.school