Quick and simple videos, in multiple languages, on how to start and grow a business in the City.
We partnered with several UX Design classes at CSULB to learn about the different types of user groups (non-tech savvy, immigrants, etc) that will be viewing our videos.
We invited key stake holders, the tech owners, and several user groups to a meeting to ensure the longevity and institutionalization of the initiative once it left the i-team incubator.
Creating a style guide was fundamental in institutionalizing the initiative by ensuring a consistent visual language. We also created templates to help with a consistent look.
Currently, we’re teaching vendors how to do every step of the process. We’re spending our time answering general questions. Vendor’s should be able to complete their paperwork within 15 days, that isn’t happening.
– James MacDonald, Purchasing & Business Services Manager
Each video is subtitled in English, Spanish, and Khmer, helping us reach as many entrepreneurs as possible.
Today’s entrepreneurs, much like people in general, have different expectations and preference for information delivery and access. Users expressed the need to receive information that is simple and quick to understand.
Each video is around one minute long, ensuring the information is succinct and easy to understand. Most users will watch more than one video at a time.
Because we host iClips on YouTube, we can use the platform’s analytics to better understand who is viewing which videos and from what devices.
A Small Business Survey from a local university indicated that 43% of local small businesses report that the City of Long Beach is doing a poor or very poor job to support small businesses.
Currently, the process of starting a business is too complex. Getting started is confusing and costly. The resources currently available to help entrepreneurs are difficult to navigate and few know about them. Information and resources are scattered which causes confusion, delays, additional costs, and impedes on the overall competitiveness of a new businesses.
Receiving accurate, simplistic, step-by-step information on how to start a business in the City of Long Beach is critical for an entrepreneur to be successful when starting a business.
With this knowledge, we developed How-to-Clips (iClips) that are short, accurate, simplistic, multilingual and provide step-by-step information.
© 2017 LONG BEACH INNOVATION TEAM