iCLIPS

Quick and simple videos, in multiple languages, on how to start and grow a business in the City.

THE CREATION OF iCLIPS

OUR UNIQUE PROCESS

INITIAL USER RESEARCH

KICK OFF MEETING

STYLE GUIDE

Currently, we’re teaching vendors how to do every step of the process. We’re spending our time answering general questions. Vendor’s should be able to complete their paperwork within 15 days, that isn’t happening.

 

– James MacDonald, Purchasing & Business Services Manager

MULTIPLE LANGUAGES

 

Each video is subtitled in English, Spanish, and Khmer, helping us reach as many entrepreneurs as possible.

iCLIPS FEATURES

 

Today’s entrepreneurs, much like people in general, have different expectations and preference for information delivery and access. Users expressed the need to receive information that is simple and quick to understand.

ONE MINUTE LONG

 

Each video is around one minute long, ensuring the information is succinct and easy to understand. Most users will watch more than one video at a time.

iClips was tested under Bizport, another one of our initiatives aimed to help entrepreneurs navigate starting and growing a business in Long Beach.

 

YOUTUBE ANALYTICS

 

Because we host iClips on YouTube, we can use the platform’s analytics to better understand who is viewing which videos and from what devices.

© 2017 LONG BEACH INNOVATION TEAM

Currently, we’re teaching vendors how to do every step of the process. We’re spending our time answering general questions. Vendor’s should be able to complete their paperwork within 15 days, that isn’t happening.

 

– James MacDonald, Purchasing & Business Services Manager